Dr. Lucas KeeferSeptember 23, 2013
Lucas is currently an Assistant Professor at the University of Southern Mississippi. His research focuses on how people manage uncertainty about their social environment. In one line of work, he has shown that people manage uncertainty about their close relationships by seeking support from more predictable targets (e.g., material objects) or by adopting reductionist perceptions of others (e.g., objectification). In a related line of work, He has shown that people reduce uncertainty about abstract ideas by conceptualizing them metaphorically, and that this has practically important consequences for attitudes, problem solving, and decision making.